Academic Year/course:
2017/18
555 - Master's in Management, Strategy and Marketing
61752 - Theoretical foundations of Marketing
Syllabus Information
Academic Year:
2017/18
Subject:
61752 - Theoretical foundations of Marketing
Faculty / School:
109 - Facultad de Economía y Empresa
Degree:
555 - Master's in Management, Strategy and Marketing
ECTS:
6.0
Year:
1
Semester:
First semester
Subject Type:
Compulsory
Module:
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5.3. Syllabus
The course will address the following topics:
- Scientific bases of marketing
- Paradigms, schools of thought and marketing research
- Dissemination of knowledge and research
- Recent contributions to the area of knowledge
- Marketing focus on productivity
- Co-creation of value
- Analysis of business-customer relationships, and emotions and complaints management
- Consumer responses to the new technologies